Ceedr Index

Quickly Analyze and Compare Top of Mind Awareness

Discover how your brand, product, or any topic of interest performs compared to others.

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What is the Ceedr Index?

The Competitor Index helps you compare topics (like brands, products, trends, or ideas) by analyzing search trends to reveal what’s capturing public interest. Whether you’re a business, marketer, or trend watcher, it delivers actionable insights tailored to your query. Using data from Google Ads Keyword Planner, it tracks search volumes over time to gauge "top of mind awareness" (TOMA).

To make insights easier to understand, OpenAI’s ChatGPT generates concise explanations, so you can quickly grasp trends without analyzing complex data. These summaries provide helpful context based on general patterns, making the data more actionable.

How do I use it?

  1. Add Your Inputs:
    Enter a brand, product, competitor, or any topic of your choice. While comparisons within the same industry or context yield the most meaningful insights (Apple vs. Samsung), cross-industry comparisons can offer broader perspectives.
  2. Choose a Date Range:
    Select full months for analysis, as Google Ads provides data in monthly format. Last month’s data is usually available by mid-month, though exact availability may vary.
  3. Set Market and Language:
    The default language aligns with your selected market but can be adjusted (e.g., Spanish in the U.S.) if needed.
  4. Select Your Industry:
    This helps ChatGPT generate summaries customized to your focus area.